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Being at the top is always a mixture of skills, hard-work, knowledge and luck. The first two are within your control. The last one is a bit out of your control but you still can influence it. Below I will try to explain what you have to do in each and one of these areas.
Skills is what helps you interact with the world around you. In consulting quite ...
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There’s a huge market of potential clients that desperately need your service, right?
But for whatever reason, they aren’t coming to you in droves like you expected.
What gives?
I’ve been in this scenario before, and it can wreak some pretty serious emotional (and financial) turmoil. There’s a lot of moving pieces to this marketing puzzle, and you don’t know exactly where you’re going wrong.
You start flooding your mind with questions, such as:
“Did I get my ideal market right?”
“Am I sure that there’s ...
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However, with the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.
Sometimes, when I’m surfing the web—it’s what I do a lot—I find myself thinking, “Wow! So many tactics! So many choices!”
If I were just getting started in digital marketing, I would be in a total freakout mode. Where do I ...
This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and ...
We’ve all faced disappointing traffic numbers and even heart-stopping dives.
It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped!
As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back up to even higher numbers than before.
I understand that algorithms can change, audiences can leave, and a website can suffer from penalties.
But I’m also ...
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But growth hacking is much more than a buzzword and requires absolute focus on one thing: Grow as fast as possible.
This clever phrase and has been popularized by fast growing startups. But growth hacking is not just for startups, it’s for smart marketers and forward-thinking businesses.
That’s why I want to share my the best 15 growth hacking techniques and strategies for you to use for your business…
When ...
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If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement.
If you’re living in this matrix, it’s time for a wakeup call.
Let’s take a step back ...
Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving ...
In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media.
Just like any relationship, connecting on social media starts with finding the right people and reaching out in a human ...
Steve came to me pretty distressed about his sales numbers. He’d be banging his head against the wall for a couple of years now and had not made much progress.
He provided technical and marketing services to mid-sized businesses and had a good track record. But no matter what he did, his sales cycles were long and conversion rates weren’t great. But his client results were terrific!
So Steve asked me a question I hear a lot in ...
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