There’s a huge market of potential clients that desperately need your service, right?
But for whatever reason, they aren’t coming to you in droves like you expected.
I’ve been in this scenario before, and it can wreak some pretty serious emotional (and financial) turmoil. There’s a lot of moving pieces to this marketing puzzle, and you don’t know exactly where you’re going wrong.
You start flooding your mind with questions, such as:
“Did I get my ideal market right?”
“Am I sure that there’s ...Continue Reading →
Did you know there are approximately 28 million small businesses in the United States alone?
With a number like this, all small business owners are looking for a competitive advantage. Anything you can do to outperform your competition is something to consider.
While there is no way of knowing what the future holds, one thing is for sure: you don’t want to be among the approximately 80% of businesses that fail within 18 months.
So, what does this have ...
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.
And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn ...
This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and ...
To some, “growth hacking” might seem like the latest buzzword for “marketing.”
But growth hacking is much more than a buzzword and requires absolute focus on one thing: Grow as fast as possible.
This clever phrase and has been popularized by fast growing startups. But growth hacking is not just for startups, it’s for smart marketers and forward-thinking businesses.
That’s why I want to share my the best 15 growth hacking techniques and strategies for you to use for your business…
1. Tap into 3rd Party Audiences
When ...Continue Reading →
Starting a new business takes a ton of work.
Even with your initial passion, it’s never an easy undertaking.
There are a great number of things that you need to research, plan out, get created, etc. before you “launch.”
And you’ll always be wondering, “Did I forget anything?”
What I’ve put together here is a list of great tools that you’ll want to know about, and possibly use, before you start your next business.
They cover ...
1. Get with Goal Setting
Without a goal, there is no way to create a plan. Everyone wants to make more money and have more customers, but you need to get SMART with your goals:
SMART digital marketing strategies are a great way to get ahead ...
Simple Roadmap Template
Use this simple roadmap template to quickly provide consulting clients a visual representation of your proposed roadmap, program, project plan, or other related activities.
This is my go-to slide when I’m in a pinch. Sometimes, Gantt charts won’t work for me and other templates can be hard to customize.
I like the full control this one provides and you can tweak the color scheme easily.
There are a few examples included and ...Continue Reading →