You want to make sales. You want leads to flock your way faster than you can spend money on advertising.
But more than that, you want those leads to turn into customers. Few things in business are worse than getting a massive amount of leads that go nowhere.
After all, a lead is only valuable if you can turn it into a sale.
Leads don’t make money. Sales make money.
Enter the sales funnel.
The purpose of a funnel is ...