Posts Tagged 'facebook'

5 Ways Marketing on Facebook Has Changed

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Can You Reach Your Fans?

Organic reach used to be 15-20% for most Facebook Pages. However, the past few years have seen a significant drop. Of course, this is no surprise to any social media marketer who’s paying any attention whatsoever.

Now, there are strategies to boost your organic reach, including (but not limited to) the “Top 10” posted by Post Planner a while ago:

  1. Show your personality
  2. Ask questions
  3. Use images
  4. Provide an inside look
  5. Measure and reproduce what works
  6. Share your Fan’s content
  7. Keep your posts ...
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11 Facebook Metrics Every Brand Needs to Track

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Let’s be honest, Facebook gives you a lot of data. The only other network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing.

While having all this information available is nice, it’s only useful if you understand which data points matter the most to your business. That’s why ...

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Creating Effective Facebook Ads for Lead Gen: The Complete Guide

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If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement.

If you’re living in this matrix, it’s time for a wakeup call.

Facebook for lead gen Matrix red pill choice

Let’s take a step ...

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