Why A BIG Email List Isn’t Always Best

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Does Size Really Matter? Why A BIG Email List Isn’t Always Best

We have several email lists. For example, one for people that have been on our webinars. Another for customers and yet another for our blog readers. In total we have 6 active lists.

But the other day as I looked at one of our larger lists I got a strange feeling. We send at least 2 emails to this list each month, yet our open rates and ...

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