I don’t think it’s news to entrepreneurs to know that in order to hit 7-figures, you need a product. The trick is how you get there.
We tend to romanticize the tech start up celebrities who lived off ramen noodles and alternately slept in their car or on their friend’s couch for two years in order to get their company up and running. So, it’s not a surprise to me when many new entrepreneurs think this is the way ...Continue Reading →
The old adage in consulting is: clients prefer to buy and not to be sold to.
That is, they don’t like feeling forced into making a decision. Rather, they’d prefer to get as much information as possible to determine which solutions and vendors will deliver the best results with the lowest risk.
Clients like to feel as though they owned the buying process and, trying to rush them through it can submarine your deal or, lead to missed opportunity ...