They have great food and are known for their service and attentiveness to customers.

This time however, something happened that reminded me of a mistake many business owners make.

Most things are meant to be kept simple and humans have a habit of feeling that more is better – when the opposite is usually the case.

We ordered our food and when it arrived we asked to have some hot sauce.

“Sure, I’ll get that for you right away” said the waiter.

Two minutes went by and no hot sauce.

When someone asks for a condiment like hot sauce once their food arrives, they want it right away so they can add it to the food in front of them and start enjoying it.

Still waiting for our hot sauce I got the attention of a waitress and asked her for some hot sauce. She said, “Right away”. But then we noticed that she went over to her POS system and entered in that we wanted hot sauce.

Then a few minutes later she appeared with some hot sauce in a small stainless steel cup on top of a wooden plank.

All we wanted was a bit of hot sauce for our food. Instead, we waited several minutes and got a large plank of wood with a bit of hot sauce on it.

This is a classic example of a business owner over-complicating things.

What should have happened from the customer’s perspective (and that’s what counts) is for the waiter to walk to the kitchen or counter where they keep their Tabasco or hot sauce, and bring it over.

If a client is ready to buy from you and wants a proposal, are you turning it around and delivering it to them within 24hrs? Or are you taking days to get it to them?

Is your goal to land more clients? If so, are you taking months to create all kinds of materials and trying hit or miss marketing tactics, or are you focusing your energy going straight to where your ideal clients are?

Most things are meant to be kept simple and humans have a habit of feeling that more is better – when the opposite is usually the case.

What are your thoughts on this simple consulting solution?