We’ve been studying and honing the craft for years, and we’ve seen content marketing work ROI wonders for all of our clients, from the national brands to ...
We’ve all faced disappointing traffic numbers and even heart-stopping dives.
It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped!
As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back up to even higher numbers than before.
I understand that algorithms can change, audiences can leave, and a website can suffer from penalties.
But I’m also ...
But growth hacking is much more than a buzzword and requires absolute focus on one thing: Grow as fast as possible.
This clever phrase and has been popularized by fast growing startups. But growth hacking is not just for startups, it’s for smart marketers and forward-thinking businesses.
That’s why I want to share my the best 15 growth hacking techniques and strategies for you to use for your business…
When ...Continue Reading →
If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement.
If you’re living in this matrix, it’s time for a wakeup call.
Let’s take a step back and ...
Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving ...
In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media.
Just like any relationship, connecting on social media starts with finding the right people and reaching out in a human ...
It’s a typical problem for consultants and coaches to get stuck. You grow your consulting practice to a certain point, but then your schedule fills up.
So, now what?
You have to scale. And scaling your business requires you to do 3 major things.
If you’re like most consultants and coaches, your marketing has consisted mostly of referrals, past clients, and your network. That’s a perfect way to get booked solid, as my mentor, Michael Port, ...Continue Reading →
Steve came to me pretty distressed about his sales numbers. He’d be banging his head against the wall for a couple of years now and had not made much progress.
He provided technical and marketing services to mid-sized businesses and had a good track record. But no matter what he did, his sales cycles were long and conversion rates weren’t great. But his client results were terrific!
So Steve asked me a question I hear a lot in ...Continue Reading →
I don’t think it’s news to entrepreneurs to know that in order to hit 7-figures, you need a product. The trick is how you get there.
We tend to romanticize the tech start up celebrities who lived off ramen noodles and alternately slept in their car or on their friend’s couch for two years in order to get their company up and running. So, it’s not a surprise to me when many new entrepreneurs think this is the way ...Continue Reading →