Why People Aren’t Buying Your Stuff
Steve came to me pretty distressed about his sales numbers. He’d be banging his head against the wall for a couple of years now and had not made much progress.
He provided technical and marketing services to mid-sized businesses and had a good track record. But no matter what he did, his sales cycles were long and conversion rates weren’t great. But his client results were terrific!
So Steve asked me a question I hear a lot in ...Continue Reading →