10 Online Marketing Tools You Need When Starting a Business

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Did you know there are approximately 28 million small businesses in the United States alone?

With a number like this, all small business owners are looking for a competitive advantage. Anything you can do to outperform your competition is something to consider.

While there is no way of knowing what the future holds, one thing is for sure: you don’t want to be among the approximately 80% of businesses that fail within 18 months.

So, what does this have ...

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34 Twitter Tools You Can Use in Your Marketing Strategy

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When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold, and wishing you had never left the house to begin with.

Having a good Twitter toolkit is no different. In order to make sure that your marketing strategy is as effective ...

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The 9 Best Tools for Getting More Social Shares

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Have you been avoiding social media? Are you doing so because you’ve failed to reach your goals in the past?

By taking a simple and straightforward approach to social media, you can change your fortunes in the future.

The best tool for getting more social shares isn’t a tool at all. Instead, it all comes down to producing high quality, in-depth content.

When you create better content than your competitors, it won’t be long before social shares begin ...

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Things You Need to Put in Place in Order to Save Thousands of Dollars on Digital Marketing

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However, with the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.

Sometimes, when I’m surfing the web—it’s what I do a lot—I find myself thinking, “Wow! So many tactics! So many choices!”

If I were just getting started in digital marketing, I would be in a total freakout mode. Where do I ...

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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

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Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn ...

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Tips and Tools for B2B Online Marketing

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If you find yourself feeling bogged down because there’s just so much to do that you don’t even know where to start, it’s time to take a step back and get ...

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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

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If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and ...

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A Guide to Content Marketing

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By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts — but what about your content marketing skills and strategy? Are they as strong — and targeted — as they should be?

We’ve been studying and honing the craft for years, and we’ve seen content marketing work ROI wonders for all of our clients, from the national brands to ...

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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

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We’ve all faced disappointing traffic numbers and even heart-stopping dives.

It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped!

As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back up to even higher numbers than before.

I understand that algorithms can change, audiences can leave, and a website can suffer from penalties.

But I’m also ...

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Growth Hacking Techniques

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To some, “growth hacking” might seem like the latest buzzword for “marketing.”

But growth hacking is much more than a buzzword and requires absolute focus on one thing: Grow as fast as possible.

This clever phrase and has been popularized by fast growing startups. But growth hacking is not just for startups, it’s for smart marketers and forward-thinking businesses.

That’s why I want to share my the best 15 growth hacking techniques and strategies for you to use for your business

15 Best Growth Hacking Techniques & Ideas

1. Tap into 3rd Party Audiences

When ...

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